One of the most frequently used terms in regards to growing your business is marketing. If you are like me, you have heard the word so much it’s almost begun to lose its meaning. But don’t give up just yet; marketing is simpler than you think. The simplest definition of marketing which I personally like […]

    Most entrepreneurs’ will easily tell you that the greatest obstacle standing between them and perceived success is funding. True, some businesses may require additional funding but for majority, they usually have what it takes already. The problem is mostly the strategy for growth. Accepting funding from external sources comes at a cost which […]

Entrepreneurs are often overwhelmed by the many hats they have to wear. It is not uncommon to find a Small business owner who is the receptionist at their business, the accountant, office manager and also doing the actual work the business is about.Performing all these duties rarely leaves time for strategic thinking and planning.

Walking around shopping centres, you will observe many shops with signs such as SALES, ‘50% OFF”, BUY ONE GET ONE FREE etc. Price cuts are common and usually a tool for boosting sales especially in a recession. However reducing your prices may not always be the wise option.  Some other factors can be improved to […]

Imagine this scenario, a sales man walks up to you, introduces a brand new product that can revolutionize the way you communicate. He tells you of the wonderful features of this new device, how it can send emails, text messages, instant messages etc. at the touch of a button. At the end of his pitch, […]

One thing a serial entrepreneur will tell you is that often, the first idea is rarely the winner. Even after market research, feasibility and viability studies they often find that when the business is in actual operations, things do not go as planned. You often go through a series of early setbacks until you come […]