How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ?   Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

Read More

Want To Grow Your Business? Invest in Systems and Processes

26th February 2018 0

Systems are the documented processes and procedures that allow your business to operate effectively and efficiently with or without you the business owner. Awele is a talented graphic designer. She has been in business for over 3 years and has a reputation for excellent work. However she sometimes finds herself overwhelmed or lacking clients. She […]

Read More

Good Customer Service Will Always Win

26th November 2015 0

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Founder Wal-Mart Last week I experienced two contrasting examples of customer service. One was very poor, and the other excellent. I accompanied a friend to the […]

Read More

Finding The Ideal Customer For Your Business

3rd June 2015 0

For some small business owners, their major challenge might not be access to capital, or lack of skilled workers but who to target with their products or services. One minute it feels like you should go premium after all the profit margins are higher there; and the next minute mass- market seems more appealing as […]

Read More