The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

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Preparing Your Business for the Next Level

9th November 2015 0

    Every business, whether big or small, has one ultimate goal in mind- to grow bigger and be more profitable. However, achieving this in a manner that is sustainable is a struggle for most business owners. After the initial high, things just gradually slow down and it seems your business has become stagnant. Well […]

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Expand your business through underserved markets

7th April 2015 0

Getting customers for your business is a constant battle for every business owner.  It can be particularly challenging when it looks like you and your competitors are struggling for the same customers and same market.

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