The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

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How to price your products and services

29th January 2015 0

When I first started my business, one area I struggled with was how to set a fair and accurate price for my services. On the one hand, I didn’t want my services to be too expensive and on the other hand I didn’t want to price myself too low and run into a loss. 

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