How To Promote Your Small Business Without Spending Much

4th August 2019 0

Small businesses run on a tight budget and cannot afford extensive paid ads on both traditional and digital media platforms as the big guys do. But before you sigh and conclude that there’s nothing much you can do since you have little to spend on ads, have you explored all the affordable avenues available to […]

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How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ?   Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

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Want To Grow Your Business? Invest in Systems and Processes

26th February 2018 0

Systems are the documented processes and procedures that allow your business to operate effectively and efficiently with or without you the business owner. Awele is a talented graphic designer. She has been in business for over 3 years and has a reputation for excellent work. However she sometimes finds herself overwhelmed or lacking clients. She […]

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Increase your sales this Independence Day

24th September 2017 0

Every business owner savors the opportunity to make more sales and increase revenue. Which is why you should take advantage of the Independence Day celebration on October 1st and get those sales numbers up. Utilize your website, social media and Whatsapp accounts to create awareness for your sales campaign. Wondering how to start? Here are […]

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Why Your Small Business Needs a Marketing and PR Strategy

10th February 2016 0

If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved. Last week we reached out […]

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Strategic Partnerships can Unlock Closed Doors

2nd March 2015 0

As a small business there is a limit to what you can achieve on your own. Competing with bigger and more established companies can be extremely tough as they have more resources and skills. Forming strategic partnerships with other small businesses can help you gain competitive advantage and realize your growth potential faster. It can also […]

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