What’s Your Value Proposition?

3rd June 2019 0

Do you know why your customers pull your products or services into their lives? In the 90’s McDonald’s was trying to increase the sales of it’s milkshakes, with the customer data available to them, the marketing department was able to map out a demographic profile of the quintessential milkshake customer. Armed with this profile, they […]

Want To Get It Done? Schedule It By Time-blocking

13th May 2019 0

Do you struggle with getting things done? Do you sometimes feel like there are not enough hours in a day? If yes, then you should try Time Blocking. It is a productivity technique used by top business leaders and experts to manage time and get tasks accomplished.

The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ? Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

How to Improve Your Business Processes

24th February 2019 0

Business processes are critical to the ability of a company to successfully execute its objectives. A great strategy, the right employees, and other accompanying structures are necessary to run a successful business. However it is having the right processes and systems in place that guarantees a business’ ability to consistently offer value to its customers […]

How To Target Markets Effectively

27th January 2019 0

Have you ever wondered why so many businesses fail? In his book “The Practice of Management” Peter Drucker the father of Management Thinking said “Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest […]

Winners Think Outside the Box

14th January 2019 0

“Insanity is doing the same thing over and over again and expecting a different result.” A rather harsh quote but one that rings very true. This year commit to doing things differently for your business and get the results you have always wanted. Below are some good places to start.