The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

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How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ?   Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

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How to Improve Your Business Processes

24th February 2019 0

Business processes are critical to the ability of a company to successfully execute its objectives. A great strategy, the right employees, and other accompanying structures are necessary to run a successful business. However it is having the right processes and systems in place that guarantees a business’ ability to consistently offer value to its customers […]

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How To Target Markets Effectively

27th January 2019 0

Have you ever wondered why so many businesses fail? In his book “The Practice of Management” Peter Drucker the father of Management Thinking said “Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest […]

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Winners Think Outside the Box

14th January 2019 0

“Insanity is doing the same thing over and over again and expecting a different result.” A rather harsh quote but one that rings very true. This year commit to doing things differently for your business and get the results you have always wanted. Below are some good places to start.

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Lunch and Learn Event: Position to Scale

10th December 2018 0

Hi there, we know it is a new week but here at Owens & Xley Consults we cannot get over the previous week. If you did not know, we had our Lunch and Learn event on Wednesday at the Launch pad and everyone who attended was buzzing with excitement that they had. The event was […]

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Did You See? : A New Perspective to Creating Products and Value Propositions

12th November 2018 0

Have you ever pulled up in a black benz and left in a white one ? We might want to ask J Hus how that feels. Some months ago, I stumbled on this tweet, it resonated deeply, and the number of retweets and likes show that many people agree and can relate to that mindset. […]

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