For some small business owners, their major challenge might not be access to capital, or lack of skilled workers but who to target with their products or services. One minute it feels like you should go premium after all the profit margins are higher there; and the next minute mass- market seems more appealing as […]
Read MoreIn an ideal world, we would serve our customers and they will be so happy they will never complain. In the real world though, despite our best efforts, we sometimes miss the mark and leave unhappy customers. How we react to their feedback will determine if we keep or lose them. As a business owner, […]
Read MoreAs a small business there is a limit to what you can achieve on your own. Competing with bigger and more established companies can be extremely tough as they have more resources and skills. Forming strategic partnerships with other small businesses can help you gain competitive advantage and realize your growth potential faster. It can also […]
Read MoreWhen I first started my business, one area I struggled with was how to set a fair and accurate price for my services. On the one hand, I didn’t want my services to be too expensive and on the other hand I didn’t want to price myself too low and run into a loss.
Read MoreFor most small businesses, the beginning of the year is often marked by new initiatives, grand schemes and lofty projects to be embarked on. However, it is not long before distractions come and plans fall by the way side. By the time is mid- year, you find yourself far from where you had planned to […]
Read MoreDoes Your Business Have a Strategy? It’s the knock out stage of a huge soccer championship. One team will advance and the other will leave the competition. The eager fans are watching with a combination of excitement and fear. As the game starts, comments begin to pour in about the strategies of the two teams.
Read More{jcomments on}So you have decided to be your own boss- Congratulations! The good news- that was the easy part, the not so easy part is how to make your idea come alive. You don’t have to panic though; there is a pool of resources at your disposal. Here are some factors to consider:
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