HR is one area that small businesses often take for granted. They simply reduce it to hiring new people and signing paychecks. In reality, HR is much more than those functions. It a value adding component of an organization that can bring about the success or failure of a company. If you were to ask […]
Read MoreLike in every relationship, communication is a vital part of business without which there would be confusion, ambiguity and discord. As a business owner ensuring that everyone in the organization is on the same page regarding key components such as business strategy, customer service, product and services etc. is crucial for survival. So whether you […]
Read MoreWhat comes to your mind when you see the big swoosh that looks like a pass mark? I bet you think of Nike. Or when you see the slightly bitten apple: Apple computers right. You can easily recognize them because you identify with the brand.
Read MoreThe word on everyone’s lips these days is change. Departing from the norm in hope for something new and better. Which leads me to ask: Is your business also yearning for change? Are you tired of doing the same things over and over with little results to show? Or are you just plain tired of […]
Read MoreFor some small business owners, their major challenge might not be access to capital, or lack of skilled workers but who to target with their products or services. One minute it feels like you should go premium after all the profit margins are higher there; and the next minute mass- market seems more appealing as […]
Read MoreIn an ideal world, we would serve our customers and they will be so happy they will never complain. In the real world though, despite our best efforts, we sometimes miss the mark and leave unhappy customers. How we react to their feedback will determine if we keep or lose them. As a business owner, […]
Read MoreGetting customers for your business is a constant battle for every business owner. It can be particularly challenging when it looks like you and your competitors are struggling for the same customers and same market.
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