What comes to your mind when you see the big swoosh that looks like a pass mark? I bet you think of Nike. Or when you see the slightly bitten apple: Apple computers right. You can easily recognize them because you identify with the brand.
The sheer amount of choices consumers are bombarded with these days has made the buying process rather complex. To deal with this, consumers often use first impressions to guide their decision-making process. Other factors such as product quality, price and reputation will definitely play a huge role in determining what they eventually buy. However you will only become a viable option if you stand out.
A good logo will easily set you apart from your competitors. It will make you easily recognizable from a host of options. When it is designed properly, it depicts you as professional authentic and capable. It tells a lot about your company and what you stand for. When designing your company’s logo, ensure that it is aesthetically pleasing, original and memorable.
Like with many other things, customers will judge you based on first impression, and since you never get a second opportunity to make a first impression, ensure your logo is doing is right the first time.
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Image Credit: Business2community.com
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