Rewarding Referrals

Rewarding customers can sometimes be tricky. It gets even trickier when you want to reward them for bringing you a customer(s). For the business owner, word of mouth is very important. A referral says that the customer is very satisfied and trusts you enough to put his reputation on the line for you. How do you pay back this act of benevolence?

 The options for rewarding customers are endless. They include:

· Cash rewards or cash equivalents

· Discounts on subsequent purchases

· Store coupons

· % of the net profit for Business to Business (B2B) referrals

· Gift cards

· Thank you cards

· Branded merchandise etc.

Regardless of the mode you choose, your customers will be happy you noticed and cared enough to reciprocate the gestures.

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