Every business owner savors the opportunity to make more sales and increase revenue. Which is why you should take advantage of the Independence Day celebration on October 1st and get those sales numbers up. Utilize your website, social media and Whatsapp accounts to create awareness for your sales campaign.
Wondering how to start? Here are some clever ideas to try:Read More
It is no longer news that Jack Ma accompanied by 38 billionaires visited Kenya and Rwanda recently to seek investment opportunities. As a small business owner and entrepreneur I can only but imagine what it would feel like to have the funding and possibly operational support that would come from a collaboration with someone like Jack Ma.
If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved.
Last week we reached out to Marketing and PR expert @Ronke Lawal and she shared some valuable tips on why small businesses must make marketing and PR a priority and how to go about it in a manner that is cost effective.
The beginning of the year is always a time of dreaming, planning and strategizing. It offers the opportunity to start again and do it better than you have always done before. Achievements and or disappointments from the previous year can cause you to set lofty goals and rather unrealistic goals.
2015 has come and gone and if I might say, the year has been nothing short of eventful. From the impact of the elections on contract award and contract approvals, to the drop in oil prices and the soaring exchange rate (as I write this, the dollar is exchanging for about N260 from under N200 at the beginning of the year)…businesses have certainly had better days.
“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
Sam Walton, Founder Wal-Mart
Last week I experienced two contrasting examples of customer service. One was very poor, and the other excellent. I accompanied a friend to the mall to pick up some items and make some repairs. On approaching the first store, we looked out for the sales staff to nudge them in our direction but no one saw us. After a few minutes of scanning around, we spotted a staff that was restocking the shelves. We walked over to her and asked if she could provide the service we wanted. Without looking at us she mumbled yes. We felt funny but still hoped she will leave what she was doing and give us some attention. When she did not budge, we asked her who in particular would assist us; to which she rudely retorted, “anybody can do it.” At this point, we were no longer interested and decided to try somewhere else.
Every business, whether big or small, has one ultimate goal in mind- to grow bigger and be more profitable. However, achieving this in a manner that is sustainable is a struggle for most business owners. After the initial high, things just gradually slow down and it seems your business has become stagnant. Well the good news is that it doesn’t have to be. Here are some tips to keep you going forward: