The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]
Read MoreIf there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved. Last week we reached out […]
Read More2015 has come and gone and if I might say, the year has been nothing short of eventful. From the impact of the elections on contract award and contract approvals, to the drop in oil prices and the soaring exchange rate (as I write this, the dollar is exchanging for about N260 from under N200 […]
Read More“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Founder Wal-Mart Last week I experienced two contrasting examples of customer service. One was very poor, and the other excellent. I accompanied a friend to the […]
Read MoreEvery business, whether big or small, has one ultimate goal in mind- to grow bigger and be more profitable. However, achieving this in a manner that is sustainable is a struggle for most business owners. After the initial high, things just gradually slow down and it seems your business has become stagnant. Well […]
Read MoreEntrepreneurs and business owners often shy away from contracts and agreements especially when doing business with friends or acquaintances. While it is not a guarantee for service delivery, it helps to clarify terms and provides a common understanding for both parties collaborating. A good contract:
Read MoreHR is one area that small businesses often take for granted. They simply reduce it to hiring new people and signing paychecks. In reality, HR is much more than those functions. It a value adding component of an organization that can bring about the success or failure of a company. If you were to ask […]
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