The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

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How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ?   Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

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