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Why Your Small Business Needs a Marketing and PR Strategy

10th February 2016 0

If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved.

Last week we reached out to Marketing and PR expert @Ronke Lawal and she shared some valuable tips on why small businesses must make marketing and PR a priority and how to go about it in a manner that is cost effective.

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6 Easy Ways to Give Your Business a Facelift in Time for 2016

17th December 2015 0

2015 has come and gone and if I might say, the year has been nothing short of eventful. From the impact of the elections on contract award and contract approvals, to the drop in oil prices and the soaring exchange rate (as I write this, the dollar is exchanging for about N260 from under N200 at the beginning of the year)…businesses have certainly had better days. 

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Good Customer Service Will Always Win

26th November 2015 0

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton, Founder Wal-Mart

Last week I experienced two contrasting examples of customer service. One was very poor, and the other excellent. I accompanied a friend to the mall to pick up some items and make some repairs. On approaching the first store, we looked out for the sales staff to nudge them in our direction but no one saw us. After a few minutes of scanning around, we spotted a staff that was restocking the shelves. We walked over to her and asked if she could provide the service we wanted. Without looking at us she mumbled yes. We felt funny but still hoped she will leave what she was doing and give us some attention. When she did not budge, we asked her who in particular would assist us; to which she rudely retorted, “anybody can do it.” At this point, we were no longer interested and decided to try somewhere else.

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Preparing Your Business for the Next Level

9th November 2015 0

 

 

Every business, whether big or small, has one ultimate goal in mind- to grow bigger and be more profitable. However, achieving this in a manner that is sustainable is a struggle for most business owners. After the initial high, things just gradually slow down and it seems your business has become stagnant. Well the good news is that it doesn’t have to be. Here are some tips to keep you going forward: 

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Why You Need an Agreement or Contract For Your Business

5th October 2015 0

 Entrepreneurs and business owners often shy away from contracts and agreements especially when doing business with friends or acquaintances. While it is not a guarantee for service delivery, it helps to clarify terms and provides a common understanding for both parties collaborating.

A good contract:

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Human Resource Basics for the Small Business Owner

15th September 2015 0

HR is one area that small businesses often take for granted. They simply reduce it to hiring new people and signing paychecks. In reality, HR is much more than those functions.  It a value adding component of an organization that can bring about the success or failure of a company. If you were to ask CEOs’ of successful organizations what the secret to their success was, majority would say: their people. This should be the standard for all companies regardless of size. 

In this article, I have highlighted some basic principles to help you organize your HR function.

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Finding The Ideal Customer For Your Business

3rd June 2015 0

For some small business owners, their major challenge might not be access to capital, or lack of skilled workers but who to target with their products or services. One minute it feels like you should go premium after all the profit margins are higher there; and the next minute mass- market seems more appealing as your products will be more affordable. 

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