Every business owner savors the opportunity to make more sales and increase revenue. Which is why you should take advantage of the Independence Day celebration on October 1st and get those sales numbers up. Utilize your website, social media and Whatsapp accounts to create awareness for your sales campaign.
Wondering how to start? Here are some clever ideas to try:Read More
If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved.
Last week we reached out to Marketing and PR expert @Ronke Lawal and she shared some valuable tips on why small businesses must make marketing and PR a priority and how to go about it in a manner that is cost effective.
As a small business there is a limit to what you can achieve on your own. Competing with bigger and more established companies can be extremely tough as they have more resources and skills. Forming strategic partnerships with other small businesses can help you gain competitive advantage and realize your growth potential faster. It can also give you easier access to your target market and equip you with capabilities you would not have had on your own.