The Consumer Decision Journey: How consumers make choices and the implications

22nd April 2019 0

The internet has changed how consumers interact with brands and this calls for new marketing strategies. The traditional marketing strategies were developed on the basis of the “funnel metaphor” – a consumer will start with numerous brands from which they would then narrow down through a reductive process after which they buy and move on. […]

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How to Run a Marketing Campaign

1st April 2019 0

How do you ensure your target market is not oblivious of the value you are offering ?   Define Goals:Goals are an essential part of the potential success of your campaign. They provide structure and purpose — and something to work towards. However, nailing down effective goals requires a bit of thought and planning. Your goals have […]

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Want To Grow Your Business? Invest in Systems and Processes

26th February 2018 0

Systems are the documented processes and procedures that allow your business to operate effectively and efficiently with or without you the business owner. Awele is a talented graphic designer. She has been in business for over 3 years and has a reputation for excellent work. However she sometimes finds herself overwhelmed or lacking clients. She […]

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Why Your Small Business Needs a Marketing and PR Strategy

10th February 2016 0

If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved. Last week we reached out […]

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6 Easy Ways to Give Your Business a Facelift in Time for 2016

17th December 2015 0

2015 has come and gone and if I might say, the year has been nothing short of eventful. From the impact of the elections on contract award and contract approvals, to the drop in oil prices and the soaring exchange rate (as I write this, the dollar is exchanging for about N260 from under N200 […]

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Preparing Your Business for the Next Level

9th November 2015 0

    Every business, whether big or small, has one ultimate goal in mind- to grow bigger and be more profitable. However, achieving this in a manner that is sustainable is a struggle for most business owners. After the initial high, things just gradually slow down and it seems your business has become stagnant. Well […]

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Is Your Business Ready for 2015: Start by setting SMART goals.

12th January 2015 0

For most small businesses, the beginning of the year is often marked by new initiatives, grand schemes and lofty projects to be embarked on. However, it is not long before distractions come and plans fall by the way side. By the time is mid- year, you find yourself far from where you had planned to […]

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