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Why Your Small Business Needs a Marketing and PR Strategy

10th February 2016 0

If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved.

Last week we reached out to Marketing and PR expert @Ronke Lawal and she shared some valuable tips on why small businesses must make marketing and PR a priority and how to go about it in a manner that is cost effective.

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