Getting customers for your business is a constant battle for every business owner. It can be particularly challenging when it looks like you and your competitors are struggling for the same customers and same market.
One way to break out of this cycle is to identify underserved markets that can use your products or services. Ask yourself what new revenue streams you can develop using the same resources you currently have.
Once you have identified a gap, conduct some research to enable you figure out the best way to package your products and services so that it best suits the identified need.
Staying successful in business requires constant innovation and sometimes reiteration of your product or service offering.