Sometime last month, an influential entrepreneur reached out to me on social media. She was shopping for a service that I provide. I responded to her post and after exchanging a few messages with her, she asked for my profile. And that was when I froze! My profile? I started trying to think of what folder on my laptop it could be in and what exactly would be inside. My excitement had quickly turned to trepidation.Read More
Finding the right staff is a great challenge for many business owners. And in rare cases where you find suitable staff, retaining them proves to be even more challenging.
Imagine you have gone through the recruitment process and finally selected your suitable candidate, and finally feel settled that you have made a good choice. Then three months in they quit! Now you are left hanging after wasting all that money and time. This is the reality for so many business owners. You find yourself in a state of always hiring, firing or about to fire.Read More
Every business owner savors the opportunity to make more sales and increase revenue. Which is why you should take advantage of the Independence Day celebration on October 1st and get those sales numbers up. Utilize your website, social media and Whatsapp accounts to create awareness for your sales campaign.
Wondering how to start? Here are some clever ideas to try:Read More
It is no longer news that Jack Ma accompanied by 38 billionaires visited Kenya and Rwanda recently to seek investment opportunities. As a small business owner and entrepreneur I can only but imagine what it would feel like to have the funding and possibly operational support that would come from a collaboration with someone like Jack Ma.
If there is one challenge almost every small business owner grapples with; it has to be marketing. Whether its trying to correctly define your value proposition, identify the target market or find cost effective ways of reaching prospective customers, there is always some ambiguity and frustration when marketing is involved.
Last week we reached out to Marketing and PR expert @Ronke Lawal and she shared some valuable tips on why small businesses must make marketing and PR a priority and how to go about it in a manner that is cost effective.
The beginning of the year is always a time of dreaming, planning and strategizing. It offers the opportunity to start again and do it better than you have always done before. Achievements and or disappointments from the previous year can cause you to set lofty goals and rather unrealistic goals.
2015 has come and gone and if I might say, the year has been nothing short of eventful. From the impact of the elections on contract award and contract approvals, to the drop in oil prices and the soaring exchange rate (as I write this, the dollar is exchanging for about N260 from under N200 at the beginning of the year)…businesses have certainly had better days.